We believe that by uniting an educated public in protecting the ecosystems we depend upon, we have the power to start a planetary revolution.

We:

•    believe the public will change the world when educated about the issues

•    think that advertising, media and PR tactics Fortune 500 corporations employ should be deployed to save the environment.

•    use innovative approaches as filmmakers, advertising executives, and social media experts to change the messaging around conservation – no more gloom and doom. We are starting a revolution, winning, and having a blast doing it.

•    encourage people to make a difference with their own two hands.

•    use the power, energy and community of kids to change the world

•    approach conservation in a way that isn’t overly bureaucratic, corporate, or political.

•    are powered by and work for the people

•    believe in the power of partnerships and collaboration.

•    reduce operational fees through the creation of a virtual community, and gain sponsorship and funding in a cost effective manner.